Pietro Lucerni was born in Milan on April 16, 1973. 

In 1991 he graduated from the Istituto Superiore di Comunicazione Visive di Milano. 

 

In 1994 he graduated as director of photography (cinematographer) at the CSC (Centro Sperimentale di Cinematografia in Rome) directed by Lina Wertmüller with the Oscar awarded cinematographer Vittorio Storaro. 

In the same year, he starts working as director of the Film Restoration Laboratory at the Superintendency of Artistic Heritage of Brera in Milan (Art & Culture Ministry) 

 

In 1995 he moved to the United States working between New York and Miami as a fashion and advertising photographer. 

In the same year an exhibition, curated by Maria Mulas, at the Hands Gallery in New York brings him a good success (note: one of his images was purchased by Robert DeNiro). 

 

In 1996 he started numerous collaborations with fashion European and international magazines and advertising agencies. 

In 1998 he has created the images for the photographic book of the BMW 60th anniversary entitled: "The car seen through the eyes of fashion" sponsored by BMW and the Italian Chamber of Fashion. 

In the same time, he started artistic cooperation with Teatro alla Scala in photographic experimentation about dance and movement, which in 1999 will become an exhibition entitled "Mind over Matter", for ANLAIDS at the biennial event “Convivio" (46 black and white prints of 100 cm x 80 cm). 

At the same time, he begins his experimentation with Polaroid films. 

In 1999, a new solo exhibition at the Soho Triad Fine Art Gallery - New York of black and white fine-art photos of nude dancer’s bodies. 

- In New York, thanks to the success of the exhibition, he started a collaboration with the choreographer and dancer David Parson (founder of Momix) to create visual scenography of his 

USA tour. 

 

In 2000 he creates an advertising campaign for TechnoKolla that won the International ADV Award for best advertising of the year. 

In the same period, he began a collaboration with the IED (European Institute of Design) in Milan, as photography and communication teacher. 

 

In 2001, as a director, he shoots Italian and international musicians video clips and album covers for several discographic majors including Universal Music, Sony Music, and Virgin. 

In the meantime, his photographic research, influenced by painting, focuses on the portrait of female nudes using Polaroid film and developing a personal technique of emulsion transfer on cotton paper. His work is permanently exposed to the Polaroid Museum in Boston and Las Vegas. 

 

In 2004 he published the book "PORTRAITS OF EXTRAVAGANCE" for Condè Nast Editions - Vogue Gioiello, Rotary International and Christie's. 

The book contains forty-three portraits of international dancers, actresses, and models, each of which interprets a jewel. 

In the same year, he is engaged in the realization of a new advertising and communication project, together with the creative director Maria Cristina Cuccoli, for Stuart Waitzman brand. 

 

He has signed adv fashion campaigns and created images for G.F.Ferrè, Moschino, Roberto Cavalli, Replay, Malo, Armani, Versace, Giada, Ralph Lauren, Nike, Levi’s.

He shoots editorials for Italian and international publications and magazines including E&F Magazine, Black Book, B+W, Marie Claire, Cosmopolitan, Vogue, Playboy. 

 

In 2008 he was awarded finalists of the SWPA "Sony World Photography Award" at the Palais des Festivals in Cannes for the 61st Cannes Film Festival with Elliot Erwitt, Scott Gray, Stephan Cohen, Rankin as well as other illustrious exponents of the international world of art and publishing. 

Since December 2008 he shoots the Playmate pages for Playboy in Italy, France, Czech Republic, and the US.

 

His fine-art works are exhibited permanently at the Saatchi Gallery in London. 

In January 2009 his work was exposed to the Oliver Gordon's Gallery in Toronto, Canada. 

He is also collaborating with Barbara Hitchcock on the creation of the Polaroid International Foundation, which will be based at the Moma Museum in New York. 

 

In November 2009 another fine-art solo exhibition entitled "Roads" curated by Denis Curti and Elisa Mogavero at Superstudio Milano. 

In June 2010 an art and photography exhibition sponsored by the City of Milan at the Franco Parenti theater. 

 

In 2013 he created a photographic and video project for Pirelli P Zero and Pirelli Diablo Rosso Corsa. At the same time he directed a video for Hogan by Karl Lagerfeld. 

He works as a brand manager, creative director, and photographer for international brands including Intelligent Nutrients (USA and EU), OAK For Man (USA), Rizoma, Ghost Magazine, CHI Europe, L’Oreal.

He currently lives and works between Milan and New York as a creative director and photographer for international brands, magazines, and art galleries. 

His latest fine-artwork, "Naked Moon", is a series of black&white images with the famous international ballet star and First Dancer at La Scala Theatre, Virna Toppi as the protagonist.

This work, curated by Pier Paolo Pitacco and GiorgiaSarti for Copernico Art Journey, is a tribute to the 50th anniversary of the man on the moon (1969-2019).

It was presented during the Milan Photo Week 2019, published on Ghost Magazine and Ulisse Magazine, and exhibited at the Copernico Gallery in Milan.

The exhibition will move to New York and Los Angels in 2020.

 

Clients: G.F.Ferrè, Moschino, Just Cavalli, John Galliano, Replay, Armani, Vogue Gioiello, Intelligent Nutrients, OAK USA, Playboy, Best Jeans, GQ, E&F, Black Book, RCS Periodici, Dass USA, AIQ, Ducati, Pirelli, Rizoma, HONDA LCR - Moto GP, HD, Teknocolla, Wolford, Polaroid, Bulgari, Damiani, Bicego, Tod’s, Hogan, SoCapri Palm Beach, CHI, L’Oreal. 

© 2019 Pietro Lucerni Photography